I’m a filmmaker and creative working across styling, art direction, and visual identity. My background in film directing (BA, Baltic Film and Media School) is intertwined with ten years in costume and art departments, where I’ve shaped the visual tone of campaigns, commercials, and music videos for clients such as Nike, Adidas, Tele2, Tommy Cash, Cartoon, and many others. Many of which I’ve also directed and /or art directed.
My work is grounded in understanding how people look, move, and are perceived on camera — and how clothing can define a narrative before a single word is spoken. Whether I’m building character logic for a film, designing a visual world for an artist, or shaping the feel of a brand campaign, I approach styling as part of a larger system: intention, tone, and emotional clarity.
I’m used to moving between mediums — film, commercial work, branding, editorial direction — and I rely on a precise, aesthetically driven process. My focus is on creating looks that communicate: clean, considered, and anchored in story.